New Global Marketing

Best Cigar Prices

Dates: October 2025 - Present

Skills/Programs

  • Graphic Design & Visual Communication

  • Digital Marketing & B2C Campaign Design

  • Email Marketing Design & Layout

  • Website Design & Redesign

  • UI/UX Design & User Experience Optimization

  • Branding & Visual Identity Development

  • Brand Guidelines & Design Systems

  • Print Design & Catalog Production

  • Web Banner & Promotional Graphic Design

  • Marketing Collateral Development

  • Responsive Design & Digital Asset Optimization

  • Cross-Functional Team Collaboration

  • Creative Concept Development

  • Marketing Campaign Execution

  • Conversion-Focused Design

  • Typography, Layout & Composition

As a Graphic Designer at New Global Marketing, I lead the creation and execution of visually engaging B2C marketing materials across digital and print platforms. My responsibilities include designing targeted email campaigns, website banners, promotional graphics, and print materials, including catalogs, while maintaining brand consistency and visual quality. I also led the end-to-end website redesign, from initial concept through launch, improving the overall user experience and strengthening brand identity. In addition, I develop and maintain brand guidelines and design systems, optimize creative assets across platforms and devices, and collaborate with marketing and cross-functional teams to deliver impactful, goal-oriented designs that support engagement and conversions.

Emails

Designed and executed visually engaging, targeted B2C email marketing campaigns to promote products, drive customer engagement, and support sales initiatives. Developed compelling layouts, promotional graphics, and cohesive branded content while collaborating with marketing teams to align creative designs with campaign objectives and optimize performance across digital platforms.

Branding

Developed and executed in-house branding for exclusive cigar labels, creating distinctive visual identities that reflect each brand's unique story, personality, and target audience. Worked across logo development, packaging, cigar band design, and supporting marketing materials to establish cohesive, premium brand experiences. Focused on combining thoughtful design, typography, and color palettes to create recognizable identities that elevate product presentation and strengthen brand appeal.

Small Fries

Small Fries is an exclusive, small-format cigar line designed to bring a fun, playful personality to the cigar experience. The branding embraces a casual, approachable aesthetic through bold graphics, vibrant colors, and eye-catching packaging that stands out on the shelf. The goal was to create a distinctive identity that feels fresh, lighthearted, and memorable while appealing to customers looking for an easygoing cigar option.

El Sabueso draws inspiration from the heritage and tradition of fox hunting, particularly the companionship, discipline, and craftsmanship involved in working alongside hounds throughout the sport. The goal is to create a sophisticated, premium cigar identity that captures the timeless elegance and rugged spirit of this tradition. Earthy tones, rich textures, and refined design elements will establish a warm, elevated aesthetic. Intricate cigar band designs will further reinforce the brand's identity, creating a distinctive look that feels both luxurious and rooted in tradition.

El Sabueso

Billy smokes

Utilized advanced Adobe Illustrator skills to develop, execute, and refine a variety of marketing materials for the Billy Smokes brand across digital and print platforms. Created multiple creative variations by leveraging Illustrator's vector tools, typography, custom graphics, and layout techniques to produce versatile, eye-catching promotional assets. Adapted existing brand elements into fresh designs while maintaining visual consistency and ensuring each piece aligned with the brand's playful identity.

Website Redesign

Led the end-to-end website redesign project, taking the creative vision from initial concept and design development through final launch. Focused on enhancing the overall user experience through improved layouts, intuitive navigation, cohesive branding, and visually engaging design elements. Collaborated with marketing and cross-functional teams to ensure the website aligned with brand standards while supporting business and marketing objectives. Applied strong design skills and attention to detail to create a modern, user-friendly digital experience that strengthened brand identity and improved the overall customer journey.